Feasibility Study for UAE Home Services Platform

We have completed a project exploring the potential launch of an online platform for repair and home services in the UAE.

The client’s idea is to bring together homeowners and verified contractors on a single platform — from appliance installation specialists to cleaning service providers.

To assess the viability of the model, the ASER team analyzed the structure and age of the housing stock, evaluated demand for various service categories, considered seasonal fluctuations, mapped potential partners and competitors, and built a financial model calculating the number of subscriptions, revenue volume, required marketing budget, and other key indicators.

The analysis formed the basis for our recommendations on the platform’s structure and positioning, market entry strategy, and partner network development.