On May 22, Oleg Ilyin, Managing Partner at ASER, delivered a comprehensive presentation during a webinar titled “Step-by-Step Market Entry into the UAE: Niches, Strategies, Tools”.
In his address, Oleg Ilyin outlined key aspects of the UAE’s macroeconomic environment, highlighting the country’s stable growth, business-friendly ecosystem, and investment appeal. He presented a high-level roadmap for international companies entering the UAE market, emphasizing the importance of strategic positioning and deep local market understanding.
The presentation also covered the structure and objectives of a marketing research campaign as a critical first step for market entry, and addressed practical tools for evaluating niches and designing entry strategies.
The webinar aimed to draw strong interest from companies looking to expand their presence in one of the most dynamic markets in the Gulf region.
Back to Blog
